Jewish Heritage Collection: Oral history interview with Anita Rosefield Rosenberg
Date:
2019
Interviewer:
Rosengarten, Dale, 1948-
Interviewee:
Rosenberg, Anita Rosefield, 1940-
Description:
In this second of a two-part interview, Anita Moise Rosefield Rosenberg describes her career after graduating from the University of North Carolina, Chapel Hill. She first took a job as music director at WPTF radio in Raleigh, North Carolina. When she and her husband, Ira Rosenberg, moved to Charleston, South Carolina, in the 1960s, she went to work at WKTM radio, owned by her cousin Ansley Cohen, selling advertising spots, and doing whatever else was needed. Anita notes that working at WKTM was exciting because it was FM, which "was coming into its own," and it was "Charleston's first rock station." After a few years, she went into "the advertising agency world" and was active in the local professional association, Advertising Federation of Charleston, and the national association, American Advertising Federation, which recognized her work with their Silver Medal Award. One of her clients was Pearlstine Distributors, who hired her to run its marketing and advertising department. Anita talks about other jobs she held and the various types of work she did in advertising. "Just every different avenue of this profession has been fun and interesting, and very rewarding to do." In Charleston, the interviewee has been involved in numerous Jewish and non-Jewish community organizations and events as part of her professional work and her personal commitment to giving back. She recounts how she met her husband, Ira, the son of Bessie Lipschutz and Alan Rosenberg. "Two different worlds met each other." Ira's parents, Orthodox Jews from New York, raised him in Richmond, Virginia. Anita grew up in Sumter, South Carolina, in a Reform temple. Anita and Ira's three children are David, Virginia, and Mindelle. Anita discusses how and why she and Ira were able to adopt Virginia in 1967 as an infant. The Rosenberg family belonged to Kahal Kadosh Beth Elohim (KKBE), Charleston's Reform synagogue. The interviewee talks about her children and grandchildren. Her son, David, and his wife, Marcie, are members of the relatively new Modern Orthodox Dor Tikvah in Charleston. Anita and Ira started keeping kosher years ago?something they did not do while raising their children?to accommodate family members who are kosher. Anita considers how practices have changed at KKBE: they have their first female rabbi and their first gay rabbi; the revised prayer books have English and Hebrew with transliterations and translations; the cantor's role has expanded and is more inclusive. She says, "Conservative and Reform are moving closer to each other in today's world," and adds "from a historical point of view, the ancestors were Sephardic Orthodox Jews who settled here. That's my beginnings. So I don't feel like this is so strange, it's just a part of who I am." Anita briefly covers a number of other topics, including KKBE's past rabbis; its present-day choir; how the influx of people from other states has changed the congregation; the current status of Charleston's Jewish congregations and how/why they get along so well; her opinion about the presence of Chabad in the area; Jewish-gentile relations; and her thoughts on the Temple Sinai Jewish History Center in her hometown of Sumter. In a postscript to this interview, Anita recalls Alfreda LaBoard of Johns Island, the African-American woman who "was our nursie" from the time the Rosenberg kids were small. "She raised my children. I could never have done all the things that I did in the community, as well as Ira and I both busy with our careers, if it hadn't been for Alfreda." Comments and corrections made by the interviewee during proofing have been added to the transcript. For part one of this interview, see Mss. 1035-554. For related interviews, see Anita's interviews with her husband Ira Rosenberg, Mss. 1035-452 and Mss. 1035-461, and with her son, David Rosenberg, Mss. 1035-175. Also see a 1995 interview with her mother, Virginia Moise Rosefield, Mss. 1035-007.
