Joseph Read was born in 1904 in Pinopolis, South Carolina, to Fredericka "Fanny" Lief and Frank Read (Redt), who emigrated from the Baltic States to America in the late 1800s. They followed a cousin by the name of Behrman to South Carolina, living in Oakley first, then neighboring Moncks Corner, where they opened a store that sold everything from dry goods to groceries to coffins. Joseph remembers his father's financial status fluctuated a good bit over the years. Frank was also a cotton factor and invested in real estate. In 1912, he opened another store roughly thirty miles to the south, in Charleston, South Carolina, partnering in the five and dime business with Mendel Dumas, who had married Frank's sister Esther. Joseph recalls the family relocating to Charleston when he was about ten years old. They lived on Smith Street at first, but around 1918 or so, they moved into a new home built by his father at 60 Murray Boulevard. By then, Frank was sole owner of the business at 593 King Street, which later became known as Read Brothers. Joseph talks about growing up in Moncks Corner and Charleston. The family belonged to Brith Sholom, one of two Orthodox synagogues in the city. When he was about 18 years old, Joseph joined Reform congregation Kahal Kadosh Beth Elohim, noting he preferred services that were conducted in English and included music. While attending College of Charleston, Joseph helped to organize an Upsilon Chapter of Tau Epsilon Phi. He talks about his siblings, Dan, Riva, Ludwig, and Paul, two of whom married Christians, and his wife, Florence Panitz of Aiken, South Carolina. The interviewee and his brother Dan took over the business "after my father had another one of his bad years." Joseph discusses how the store changed over the years?his son Tommy followed in his footsteps?and reminisces about other nearby businesses. Rosemary "Binky" Read Cohen joins her father in this interview. For a related oral history, see the 1996 interview with Abe Dumas, Mss. 1035-102.