Avram Kronsberg, born in Charleston, South Carolina, in 1936, was interviewed on April 4, 2001, with his son Edward, and again, by himself, in a follow-up session on April 11, 2001. Avram and his younger brother, Jonathan, are the sons of Hattie Barshay and Edward Kronsberg. Avram recounts the Barshay and Kronsberg family histories. He describes how his father came to Charleston and began working for his uncle Joseph Bluestein; then, during the Great Depression, opened his own store in the Bluestein building on King Street. Edward's mother, Lena Jacobson Kronsberg, widow of Abraham Kronsberg, and his three brothers, Meyer, Milton, and Macey, followed him to Charleston, and the brothers joined him in the business, Edward's Five and Ten Cent Store. Avram describes his parents' personalities and their reputation in the eyes of both Jews and gentiles in Charleston. Hattie and Edward, both civically active, were assimilated to such a degree that the Kronsbergs were told by fellow Jews that they had too many gentile friends. Avram attended Charleston Day School, a private academy in downtown Charleston, where he befriended a number of Christian schoolmates, in addition to the small circle of Jewish friends approved of by Hattie. Avram sought to follow in and exceed his father's footsteps but was firmly directed in his life choices by Hattie. "I tried to do what my father did, but I tried to live my life the way my mother wanted me to." Avram's son Edward notes how Hattie's strength of character influenced the whole family, including his mother, Avram's first wife, Marlene Alfred, and Edward himself, who never met his grandmother. Avram considers how Charleston has changed since he was a boy; what was once a small town where you recognized everyone you passed on the street is now a big impersonal city. Edward, born in 1966 and also raised in Charleston, agrees it's not the same city he grew up in. The interviewees share their perceptions of the differences between two groups referred to by locals as Uptown Jews and Downtown Jews. They tell stories of elite local clubs either blackballing Jews or allowing only one Jew in. Avram remarks on what he sees as an increase in traditional practices in Conservative and Reform Judaism. He regrets not raising his youngest son, Tilghman, in a religion: "Everybody has to have an identity." Avram's father and uncles were founders of Emanu-El, Charleston's Conservative synagogue. Hattie had wanted to attend K.K. Beth Elohim, the Reform congregation, but Edward would not agree, so they compromised by choosing Conservative. Hattie and Edward kept kosher, to an extent, and differed in their adherence to the rules. Avram discusses the evolution of his father's business, particularly, the new (1949) large building at 517 King Street in Charleston; the opening of their first integrated Edward's in Orangeburg in 1969; the chain store's growth after World War II; Max Lehrer, Edward Kronsberg's right-hand man; the development of Pinehaven Shopping Center in North Charleston; why the company faltered and how they sold it. Avram shares the personal struggles he has weathered and how, in recent years, he has changed the way he lives and his outlook on life. He deliberates over the issue of race relations when he was growing up, revealing the attitudes of his friends and acquaintances toward black people, as well as his own. He recalls his father's peers in business were segregationists and remarks, "I work in an environment full of rednecks." Avram describes his father's response to the hospital workers' strike in Charleston in 1969, when protesters blocked the entrance to his store. African Americans worked in the Edward's stores and in the Kronsberg home. Avram remembers that the family's relationship with its black employees was contingent on the circumstances: "Always inside together; rarely outside together." The interview covers a variety of additional topics, including: the Folly Beach summer house that the Kronsbergs shared with other families in the 1930s; Avram's memories of 1940s wartime activities, locally; Charleston's kosher restaurants and markets; attending a John Birch Society meeting in the late 1960s; the multi-generational history of the Mo?se family of Sumter, South Carolina; and Avram's recollections of Elihu Mazo, Abe Dumas, Jack Krawcheck, Morris Sokol, Robert Rosen, Jimmy Brynes, and Mendel Rivers. For related interviews, see Frederica Kronsberg, Mss. 1035-097; Jonathan, Edward, and Jason Kronsberg, Mss. 1035-531 and Mss. 1035-532; Barbara Barshay, Max Brener, William Brener, and Jane Barshay Burns, Mss. 1035-524 and Mss. 1035-525.
