Joseph Schafer, raised in Little Rock, South Carolina, was the grandson of Abraham Schafer, who emigrated from Germany around 1870. Abraham married Rebecca Iseman of Darlington, South Carolina, and established a dry goods store in Little Rock. Joseph describes his family history, race relations in Dillon County, and how his father, Sam, got started in the beer distribution business in the 1930s. He also discusses his children and his siblings, particularly his brother Alan, who was the founder of South of the Border, the all-inclusive rest stop for travelers on I-95 in Dillon.
